Skip to main content

Marketing Tips for the Novice or Non-Miss Bossypants

Week Eight in the Writerly Chronicles from my Orangeberry Book Tour:

Marketing can be intimidating, unless, like Miss Coco, you are a bossy pants and live to tell others what to do or where to go. 

Of course, if like most writers you are an introvert, marketing many not come naturally. However, whether you are a writer with a traditional publisher or self-published, increasingly promoting your book will be your second job.

If like me, you are a novice at book promotion, allow me to share a few helpful tips I’ve picked as I navigate my way through my first book tour and marketing campaign in support of my first novel, MRS. TUESDAY’S DEPARTURE.

1.     Establish dedicated Author Pages on Facebook, Google+, Tumblr, and/or Twitter. There often seems to be a fine line between what we share with our family and friends and what we want to share with readers. You want to be approachable and friendly, but not so much so that your personality overshadows your books. Unless of course, you write memoirs, in which case share away!
2.     Be consistent. You will probably find that one of these social media platforms is a more natural fit than others. Which is fine, you’ll be rewarded with a greater fan base accordingly. However, no matter which you choose, be consistent. Check in regularly with new information and be interactive! Engage your new friends in conversation.
3.     Emulate your mentors. There are so many wonderful blogs and newsletters available for new authors. Subscribe, read, emulate, and become involved in their communities. You can learn an incredible amount from the experiences of others and try out what feels right for you. A few of my favorite marketing and book review blogs are:
c.     I am a Reader Not a
4.     Give Back! Reach out to other authors and offer to host them on your blog for an interview, or promotional giveaway of their latest book. Leave encouraging comments on their blog so they’ll not feel as if they’re writing into an empty room. Or even better, leave a positive review on or after you’ve read their book. And don’t forget to tweet the link afterwards!
5.     Most of all, be your authentic self.  Promoting yourself and your book may not come naturally, but if you can think of it as a conversation with friends, it may become an enjoyable part of your writer’s life.


KarenG said…
Great tips! I found that my personal Facebook page works well for everything I want to do including book announcements and promotion. I like the simplicity of it.

Popular posts from this blog

When our spirit hungers

The precocious toddler’s interest in talking to her mother grew in insistence as the gathered group settled in for an hour of silent prayer. Shushing didn’t work, so the mother led her child into an adjoining room where she would still be part of the sanctuary, but sound would be dampened. Despite the closed door and heavy glass walls, the child’s fervent desire to speak with her mother was still audible.
I said a prayer for the patient mother determined to stay, and for the child who was either tired or hungry or impatient for Mom’s undivided attention. And then tried to bring my wandering thoughts back to prayer. I had come to Adoration with my own pressing need for answers.
Over the past few weeks I’ve noticed a growing emptiness in my heart. A void, as if something is missing. It’s not psychological. Not physical. After doing an internal check, I determined it’s a spiritual void that I’m experiencing.
No, I’m not doubting God, his existence or goodness. I have full confidence in…

Open to the Spirit - Book Review

Open to the Sprit is like reading a letter from a friend. McKnight writes a very accessible introduction to the Holy Spirit and its role in our spiritual life. McKnight uses several stories from his life and others to share how the Holy Spirit consoles and deepens our daily spiritual walk. A terrific book for those seeking an introduction to a relationship with the Holy Spirit.

Simple Spinach and Kale Fettucine

On Wednesday I picked up my first box of organic from the High Country Conservation Center’s Summit CSA (Community Supported Agriculture). Way back in February, I bought a ‘share’ in this summer’s crop, which entitles me to a weekly box of organic vegetables from mid-June through October.

Now that the vegetables have arrived, I have two reactions: 1) Wow! This is so exciting! Look at these beautiful vegetables, I’m going to be so healthy. 2) Yikes! What am I going to do with four bags of greens?

For the next sixteen weeks, I want to share my culinary adventures as I cook my way through my CSA box each week. Even if you don’t subscribe to the CSA share, you’ll enjoy these recipes which focus on our summer bounty. I hope you’ll also be inspired to try more vegetable-centered meals. Now, back to those four bags of greens! 

This week’s recipe polished off two of the bags immediately. You can make this easy and tasty recipe for two or four people, just increase the amount of greens and th…